Recent™ partnered with Aerl to reshape the barbershop experience through a culturally rooted brand identity and digital presence. Developed over a year, the project repositions the barbershop not just as a place of grooming, but as a space for community, self-expression, and dialogue.

Drawing from the legacy of barbershops as informal cultural institutions, the studio crafted a versatile identity system grounded in both aesthetics and ethics. The result is a visual and strategic framework that supports everything from spatial branding to digital campaigns—creating a brand universe that reflects care, empowerment, and belonging.