Fritta is a restaurant concept built around one of Naples’ most beloved traditions: the Neapolitan pizza fritta. Recent™ developed the full brand from the ground up—starting with positioning and strategy, and extending into a complete visual identity system across space, product, and experience.

The creative process began with a research trip to Naples, where the studio drew inspiration from the textures of the city: its street signage, architecture, dialect, and everyday rituals. These influences shaped a brand that feels both nostalgic in tone, but modern in delivery. The result is a cultural translation of Napoli’s spirit into a new culinary destination.