Recent™ partnered with Flow to develop a new coffee and brunch concept in the heart of De Pijp, Amsterdam. From strategy and positioning to full execution, the studio built an identity system that feels refined — minimal in form, expressive in detail.

The project stretches across every layer, from logo and strategy to packaging, photograhpy, and digital presence. The visual elements echo the movement and energy behind the name — drawing from specific design cues and bridging various modules of the brand in one unified system.